Rahul Gandhi: Need for an image makeover




VIEWPOINT
AMITABH SHUKLA



The Congress saw the mirror only for a fleeting second when The Economist showed it. The talent or lack of it of party General Secretary Rahul Gandhi was obvious to everyone for quite a while; but all these months and years Congress deftly turned a blind eye to it.

It still has a blind eye towards the first family of the party and would continue to have so but the critical article on Gandhi in The Economist at least spurred the party men and women to think afresh whether the Gandhi magic would indeed work wonders for them in the next few years.

It’s not that Indian media has not written on the obvious though not in as many words. That Gandhi lacks the magic, connect, charisma, and is sans the talent which a rising star is required to possess in politics, has been on and off been written in the media. His ability to get votes and so called USP of being a youth icon has also been exposed. Congress never took note of it earlier as it came from the Indian media. As The Economist is published from Britain, the place where Gandhi studied and worked for a few years, it immediately caught the attention. 

In fact, in Viewpoint, I have deliberated on the issue on a few occasions after having covered the news conferences, political rallies and gatherings of Gandhi from Delhi, Punjab, Uttarakhand, Haryana, Himachal Pradesh,  Rajasthan, Amethi and elsewhere in Uttar Pradesh for almost three years.

During the 2009 Lok Sabha elections, I covered the public meetings of Gandhi extensively for the news organization in which I was working then. It was strange to find that he delivered the same speech at most of the places. After covering two rallies, I knew what he would say. After three rallies, there was no iota of doubt that Gandhi had mugged his speeches and was not ready to modify it. Had the speeches been made 30 years ago, no one would have noticed it.  But when each speech is telecast live and there is media explosion, everyone would notice it which would only expose your limited abilities.

He soon became a nightmare for the journalists assigned to cover his public and political functions. The reason was simple. He was repetitive and journalists covering him got bored with his speeches sooner than later. There was nothing great to report as he hardly spoke on any contemporary issue and the problems of the day. All he did was to sound idealistic and make the right noises without ever being serious about it. Remember Kalawati and the dalit homes where he spent a few hours. All of them are still struggling to come to terms with life while Rahul is still “learning” what to do in politics and how to do it.

Here, I will quote The Economist. “But he has long refused to take on a responsible position, preferring to work on reorganising Congress’s youth wing, and leading regional election efforts, both with generally poor results. The problem is that Mr Gandhi has so far shown no particular aptitude as a politician, nor even sufficient hunger for the job. He is shy, reluctant to speak to journalists, biographers, potential allies or foes, nor even to raise his voice in parliament. Nobody really knows what he is capable of, nor what he wishes to do should he ever attain power and responsibility. The suspicion is growing that Mr Gandhi himself does not know.”

There is nothing in the article what the journalists who have covered Gandhi already do not know. In fact, the recent book by Aarthi Ramachandran, “Decoding Rahul Gandhi” is a far more objective and critical biography of the 42-year old leader. Aarthi had been a regular beat correspondent covering the Congress for quite some time and provides the analysis which can come only by a journalist who desperately wanted information from the subject, did not get it but knew the sources from where to get it to build the larger picture.

Gandhi has been rather reluctant in parting information or offering his views on what is happening in the country. He hasn’t held any press conferences in the recent past and no one knows his opinion on issues like Coalgate, inflation, 2G scam, diesel price hike or for that matter the performance of India in Olympics or the way ahead till the 2014 elections. Even during his press conferences, he used to draw a line and say that his role was limited to the Indian Youth Congress and the NSUI, the organizations of which he is in-charge as the AICC General Secretary. So, to know the views of the Congress on important issues of the day you have to depend on Manish Tiwari, Rashid Alvi, Renuka Chaudhary, Janardan Dwivedi and Digvijay Singh. As Rahul is above them in party hierarchy, he would not speak on the issues. His Lieutenants would do the job. Politics, obviously does not work that way. You have to communicate and if you fail to do that then you can always remember the assembly election results of Uttar Pradesh early this year.   

Journalists used to flock to Amethi, the parliamentary constituency represented by Gandhi in Lok Sabha not long ago as they expected to get a one-to-one interview with him. I also did the same. Repeated efforts notwithstanding, none succeeded. Now, they have simply stopped going there. “I am not interested,” seems to be the new message. This happened because Rahul took the media for granted over a period of time and built an image of a non-accessible politician who is simply not interested in you or your questions.

It is almost two months now when the announcement of Rahul playing a bigger role was made by Congress chief Sonia Gandhi. Rahul himself agreed to play a bigger role in either the party or the government, depending on his “two bosses”. Nothing has happened so far. All the vacant posts in the Cabinet have been filled. It is clear that Rahul does not want to become a minister.  In the Congress, a debate is on regarding the responsibility to be given to Gandhi in the party. The debate remains inconclusive. As the will of the party President Sonia Gandhi and Rahul is sacrosanct in the Congress, the delay is clearly a reflection on the way the Gandhi scion functions – procrastination, not willing to take responsibility and indecision.

No doubt he can become the Prime Minister the moment he or the Congress President wants in the next year and half before the model code of conduct comes to force for the 2014 general elections. But after that, it will be the voters who would install a party or dethrone the ruling.   You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. (September 17, 2012) 

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